When social networking, it’s all about quality

This is a meerkat in case you were wondering.

If you are a reader of other HR blogs and in particular Fistful of Talent, you’re probably familiar with the one of the main writers, Jessica Lee.  Jessica flew in from Washington D.C. to speak at last week’s BC HRMA Conference 2010 on “Social Media as the Great Recruiting Equalizer”. 

I sat up like a meerkat when I heard her say something that spoke to my recent post on LinkedIn connections, debating whether it is more beneficial to have large quantities of connections or a smaller group of quality connections.   Jessica said that the number of connections we had on any social networking site (Facebook, LinkedIn, and so on) was irrelevant.  Instead, we should care that we’re connected to the right people.  In other words, as a recruiter, it doesn’t matter if you’re connected to 500+ users, what matters is that you’re connected to people who might be interested in coming to work for your organization.  Or that you’re connected to people who know the people who might be interested in coming to work for your organization.  Sorry if you had to re-read that last sentence a few times! 

So according to Jessica Lee, it’s about quality connections, not quantity.  However, I guess what really differs for each of us is what defines “quality”. 

A few other tips from Jessica when getting started with social networking:  authenticity matters!  Don’t be afraid to show your personality and have a voice that’s your own.  Jessica’s own experience has shown that personal networks are far more popular than the corporate ones.


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